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Mark Naufel

Director, Luminosity Lab
mnaufel@asu.edu

Mark Naufel leads an interdisciplinary lab of exceptional students called The Luminosity Lab within ASU’s Knowledge Enterprise. The Luminosity Lab is an applied research and development lab that aims to positively impact society through the use of emerging technologies. Previously, Naufel drove strategy and data initiatives for companies both locally and in Silicon Valley - working at companies such as Cisco Systems, The Wolff Company and the Arizona Chamber of Commerce. He also served as the political director for one of Arizona’s political parties, leading political and data strategy for the 2014 statewide races, and was nominated by Arizona Capitol times as one of Arizona’s rising political stars.

Naufel is involved with the Western Association of College and University Business Officers (WACUBO), where he co-teaches a 3-day workshop on predictive analytics each year.

Naufel received a bachelor’s degree in finance and master’s degrees in both business analytics and systems engineering from Arizona State University. As an undergraduate, he served as student body president and was later appointed by the Governor of Arizona to serve a two-year term on the Arizona Board of Regents as the Student Regent. Currently he is pursuing a PhD in human systems engineering at ASU.