Research Leadership

Heidi Gracie

Executive Director, Strategic Marketing and Communications

Heidi Gracie is responsible for the strategic marketing and communications of the ASU Knowledge Enterprise. She leads a team of storytellers that translates the breakthroughs, discoveries and advancements of ASU’s over half a billion dollar research enterprise into digital, motion, print and social formats. Her team’s efforts contextualize the work of ASU researchers, faculty and staff and highlight their impact on communities around the world.

Global in focus, results driven and a customer experience aficionado, Gracie brings a commercial marketing approach to an academic setting. She is a passionate steward, advocate and gatekeeper for the Knowledge Enterprise portfolio, ranging from research, international development, corporate engagement and entrepreneurship and innovation. She possesses more than 30 years of international experience working for some of the most recognizable brands in the world, including Coca-Cola, Burger King Corporation and the Public Broadcasting Service.

Gracie holds a bachelor’s in communications from Chatham University.